Strooom Labs
The research and models behind the Engine: how homes and installations behave in practice, and what they can truly deliver.
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Independent energy orchestration
Energy is becoming software.
Strooom orchestrates it.
There's a missing layer between devices, homes, the grid and energy markets: intelligence that understands what a system can genuinely do right now. That's the layer we build — independent of manufacturer, supplier or energy contract — and we deliver it as a platform under your own brand.
3.500+homes
20.000+energy devices
67 MWcapacity
27 MWcontrollable flexibility
The fundamental difference
Not every controllable kilowatt is actually flexible.
A device that accepts a command isn't automatically flexibility. What's genuinely available depends on the full physical system around it: the installation, the home, the weather and the comfort of the people living there. Strooom continuously calculates that reality, so every control action can actually be delivered.
01
Connected
All the capacity installed in and around the home.
02
Technically controllable
The part of it we can actually address.
03
Genuinely available
What the physical system can handle right now.
04
Activated
The capacity currently being deployed for a purpose.
05
Comfort-safe flexible
What we can deploy without anyone noticing.
The Strooom ecosystem
Three brands, one intelligence layer.
Everything we build comes from the same core. Labs develops the intelligence, the Engine brings it to partners and installations, and Strooom.ai makes the value visible for people at home.
From home to neighbourhood
Smarter with energy — from device to grid, from home to neighbourhood.
Strooom doesn't control devices.
Strooom controls the flexibility that's genuinely there.
- Independent of manufacturer, supplier and energy contract
- Built on real-world data from thousands of Dutch homes
- Comfort stays the starting point, not an afterthought
- European cloud, local execution in the home