Version: September 2026
Strooom, trade name of DNET Labs BV, is responsible for the processing of personal data as described in this privacy statement.
Contact
Strooom
hallo@strooom.ai
1. Who this statement applies to
This statement applies to:
- visitors of our websites (strooom.ai and subdomains);
- people who contact us or request a demo;
- business partners and their employees who work with us or use our platform services.
2. Two roles: controller and processor
Strooom provides the StrooomEngine platform to business partners (installers, energy advisers, manufacturers and energy companies). These partners offer energy services to their customers under their own brand.
- For data of website visitors, contacts and partners, we are the data controller. This statement applies to that data.
- For data of end users of our partners (for example meter data, device data and account data in an app running on StrooomEngine), we are the processor and the partner is the data controller. The privacy statement of the relevant partner then applies. We process this data solely on the basis of a data processing agreement with the partner and according to its instructions.
3. What personal data we process
Depending on your use of our services, we process:
- first and last name;
- company name and job title;
- email address and phone number;
- data you provide yourself in correspondence, forms or conversations;
- data about your use of our website, such as IP address, browser type, device type, pages visited and visit duration.
We do not knowingly collect data from people under the age of 16. If you suspect that we have collected data from a minor without consent, please contact us at hallo@strooom.ai. We will then delete that data.
4. Why and on what basis we process data
| Purpose | Legal basis |
|---|---|
| Answering questions and requests, scheduling a demo | Legitimate interest / performance of a contract |
| Issuing a quote and performing a contract | Performance of a contract |
| Providing and improving our services and platform | Performance of a contract / legitimate interest |
| Invoicing and administration | Legal obligation |
| Informing about changes to our services | Legitimate interest |
| Sending commercial messages | Consent, or legitimate interest for existing customers |
| Analysing website use | Consent (analytical and tracking cookies) or legitimate interest (functional and anonymised statistics) |
| Securing systems and preventing misuse | Legitimate interest |
5. How long we retain data
We do not retain personal data longer than necessary for the purpose for which it was collected, unless a statutory retention obligation applies.
| Category | Retention period |
|---|---|
| Contact and demo requests without follow-up | 1 year after last contact |
| Customer and partner data | Term of the agreement plus 2 years |
| Invoicing and administration data | 7 years (statutory tax retention period) |
| Account data | As long as the account is active, then a maximum of 6 months |
| Website and analytics data | Maximum of 14 months |
| Application data | Maximum of 4 weeks after completion of the procedure, unless you consent to a longer period |
6. Sharing data with third parties
We do not sell your data. We only share data with third parties when necessary to perform our agreement with you, or to comply with a legal obligation. This includes:
- hosting and cloud providers (servers within the European Union);
- email, CRM and form-processing providers;
- payment and accounting systems.
We enter into a data processing agreement with parties that process data on our behalf. If data is processed outside the European Economic Area, we ensure appropriate safeguards, such as the European Commission's standard contractual clauses.
7. Cookies
Our website uses:
- functional cookies, which are needed to make the website work. No consent is required for these;
- analytical cookies, to measure and improve website usage. Where these are not anonymised, we ask for your consent;
- marketing or tracking cookies from third parties, only after your consent.
On your first visit we ask for consent for non-essential cookies. You can change your choice at any time via the cookie settings on the website or via your browser.
| Cookie | Type | Purpose |
|---|---|---|
| Analytical | Measuring website traffic and usage | |
| Tracking | Measuring interaction with our LinkedIn page and tailoring advertisements |
8. Security
We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access and unwanted disclosure. This includes encrypted connections, access management, logging and periodic review of our systems. If you suspect that your data is not properly secured or that there is misuse, please contact us at hallo@strooom.ai.
9. Your rights
You have the right to access, correct, delete or transfer your personal data. You can also object to the processing or withdraw previously given consent.
Send your request to hallo@strooom.ai. To ensure the request comes from you, we may ask you to confirm your identity. We respond as quickly as possible, and no later than within four weeks.
If you are an end user of a partner running on StrooomEngine, please direct your request to that partner. We support the partner in handling it.
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
10. Changes
We may amend this privacy statement. The current version is always available at strooom.ai. In the event of significant changes, we actively inform customers and partners.