Generieke energie-optimalisatie via veelgebruikte smart-homeplatformen.
Strooom Labs
We match energy and flex.
Strooom Labs was founded in early 2024 by energy engineers who have spent decades bringing together software, cloud, IoT and energy technology. We saw grid congestion becoming an ever bigger problem, while the Netherlands already has huge amounts of installed flexibility that's barely being used. So we started building the intelligence that can actually put it to work.
In devices, in homes, in buildings, in neighbourhoods, and ultimately on the grid itself.
3.500+homes
20.000+energy devices
67 MWcapacity
27 MWcontrollable flexibility
Our mission
More renewable energy doesn't just need more capacity — it needs smarter capacity.
Reinforcing the grid takes years and billions. Meanwhile, millions of homes already contain capacity that could move with solar, wind and prices. Strooom makes that consumption flexible by intelligently connecting devices, buildings and energy markets — while treating residents' comfort as a hard constraint.
Local assets
Solar panels
Home battery
Heat pump
Electric car
Hot water
Grid & markets
Dynamic tariffs
The grid
Congestion
Balancing
Energy markets
From concept to infrastructure
Built on what we learned in practice.
Our models don't come from a lab. They come from real homes with real installations, residents and faults.
Klantspecifieke oplossingen voor netcongestie en vraaggestuurde flexibiliteit.
AI Engine: partnerships en server-side aansturing van batterijen, warmtepompen en EV-laders.
Platformintegraties met OEMs, leveranciers, netbeheerders, installateurs en flexproviders.
Our edge
You can build an API. System knowledge has to be earned.
Access to a heat pump manufacturer's cloud doesn't mean you understand how the heating system behind it actually behaves. That knowledge only comes from tracking and measuring thousands of homes over years to see how they truly respond. All that data feeds our physical models, and every new home sharpens them further.
01
Raw system data
What installations actually do
02
Physical model
How the system behaves
03
Thermal state
How much heat is stored right now
04
Available flex
What can be deployed right now
05
Safe control
Without loss of comfort
06
Market value
Where it earns the most
The flywheel
Every home makes the Engine smarter.
More connected systems generate more real-world data. Better data leads to better thermal models, which make our forecasts and control more reliable. That attracts new partners and markets, which connects even more systems.
- More connected systems and more real-world data
- Better thermal models and sharper flex forecasts
- More reliable control and therefore more value for partners
- More integrations, more markets, more homes
Our products
From intelligence to value.
Strooom Engine
The independent orchestration layer that lets partners make their devices, homes and fleets work together with the energy markets.
See the EngineStrooom Home
Smart energy control for the home, so residents get more out of their own solar, battery and heat.
See Strooom.ai